The Brief:

At MCIX Agency, we specialize in delivering high-impact marketing solutions that drive engagement, brand awareness, and business growth. As a leading Digital Marketing Agency and Social Media Marketing Agency, our expertise spans across social media management, viral content creation, major marketing campaigns, digital media buying, influencer collaborations, and large-scale activations. Here’s a look at how we help brands overcome challenges and achieve remarkable results.

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Our client, Wave Money, needed a comprehensive marketing approach to overcome these obstacles. The goal was to:

Improve digital presence and engagement

Optimize digital media spending for maximum returns

Create high-quality content that resonates with the target audience

Design and execute impactful on-ground activations

Strengthen influencer partnerships for authentic brand advocacy

Develop a year-round retainer strategy to ensure sustained success

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The Challenge:

Wave Money and Wave Pay is the leading mobile wallet and largest over the counter money transfer network in Myanmar. Since the digital wallets MM QR and non-bank money transfer services are more and more popular in the market, the brand has more challenges to differentiate, activate and most importantly to stick with the brand and loyal.

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Brand faces unique marketing challenges, whether it’s increasing brand visibility, driving sales, or engaging with a new audience segment. Common hurdles include:

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Low engagement and organic reach on social media

Difficulty in making content go viral

Ineffective digital ad spend with poor ROI

Lack of brand credibility and social proof through influencer partnerships

Struggles in executing large-scale events and activations

Inconsistent content strategy across multiple platforms

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The Comeback:

MCIX Agency stepped in with a data-driven, creative, and performance-focused approach. By leveraging our deep industry expertise and innovative strategies, we crafted a solution tailored to the brand’s objectives.So we started reimagined the brand from inside-out, digital-first approach and bringing the idea of "Communication + Unity" and the big idea of "Comm-Unity" and brining the campaign around youth, esports, basketball, music and film. Digital and traditional Offline to Online approach and brining the uniqueness of the brand to the market in 2025.

We optimized for App install, media buying and activation through Google, Meta and Programmatic, collaborating with influences, events, reality show and all 360 degree.

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Solutions

1. Social Media Revamp & Content Creation

• Designed a cohesive brand voice and visual identity for social media.
• Implemented a data-driven content calendar focusing on engagement-driven content.
• Created high-quality, thumb-stopping visuals and videos optimized for different platforms.
• Developed interactive campaigns such as polls, giveaways, and challenges.

2. Social Media Campaign Viral Content Strategy

• Conducted audience research to identify trending content formats.
• Leveraged popular challenges, sounds, and memes to maximize reach.
• Partnered with micro and macro influencers to boost organic engagement.
• Used an always-on strategy to maintain brand relevance.

3. Major Digital Marketing Campaigns & Media Buying

• Developed a full-funnel marketing strategy across Facebook, Instagram, TikTok, and YouTube.
• Implemented A/B testing for ad creatives to maximize conversion rates.
• Optimized audience targeting and retargeting strategies for efficient ad spend.
• Created data-driven email marketing and CRM campaigns to nurture leads.

4. Influencer Marketing & Brand Collaborations

• Identified and onboarded relevant influencers to create authentic brand stories.
• Developed a structured influencer campaign with clear KPIs.
• Designed affiliate and commission-based partnerships to drive measurable ROI.
• Managed influencer outreach, negotiations, and content approvals.

5. On-Ground Events & Activations (ATL & BTL)

• Conceptualized and executed immersive brand experiences.
• Designed eye-catching installations, pop-ups, and roadshows.
• Integrated social media live coverage and user-generated content to amplify reach.
• Provided end-to-end event logistics, staffing, and management.

6. Year-Round Retainer & Content Development

• Developed a long-term marketing strategy with monthly performance reviews.
• Provided consistent content production to ensure brand visibility.
• Adapted strategies based on real-time insights and market trends.
• Offered dedicated account management and consulting to optimize growth.

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