SUN PHARMACEUTICAL

India No.1 Pharma Co, launch multiple leading SKUs for 2 regions 360 degree media and creative

The Challenge:

MCIX AGENCY: DRIVING DIGITAL & SOCIAL MEDIA SUCCESS FOR SUN PHARMA ACROSS MYANMAR & THAILAND

At MCIX Agency, we specialize in delivering cutting-edge digital marketing solutions that transform brands and drive measurable success. As the master agency for Sun Pharma, India's No.1 pharmaceutical company, we have been entrusted with managing its digital and social media presence for five key brands across Myanmar and Thailand. Our expertise spans social media management, content creation, 360-degree marketing, video campaigns, TikTok activations, paid advertising, and programmatic media buying—ensuring Sun Pharma maintains an influential presence in the healthcare and wellness sector.

Case Study: Sun Pharma – Elevating Healthcare Brands Through Digital Innovation

As one of the largest pharmaceutical companies in the world, Sun Pharma needed a comprehensive digital strategy that could effectively engage consumers in Myanmar and Thailand while adhering to regulatory requirements. The challenge was to create compelling, consumer-friendly content that resonated with target audiences across different digital touchpoints.

Challenges: Expanding Brand Influence in the Digital Healthcare Space

Sun Pharma faced several key challenges in establishing a dominant online presence for its brands, including:

Low consumer engagement in the pharmaceutical sector, requiring a fresh, digital-first approach.
Stringent industry regulations, limiting how brands could promote healthcare and wellness products.
Fragmented digital consumption patterns across Myanmar and Thailand, demanding tailored strategies.
Rising competition from both local and global wellness brands, necessitating differentiated storytelling.

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Volini Pain Relief Gel and Chericof Pharmaceuticals are manufactured, marketed, and sold by India's top company, Sun Pharma. Management of social media and offline activities is required for these brands.

The Comeback:

A Holistic Digital Strategy for Sun Pharma’s Key Brands

MCIX Agency developed a 360-degree digital marketing framework to enhance Sun Pharma’s presence in both markets. Our approach included data-driven storytelling, immersive video content, performance marketing, and influencer collaborations, ensuring maximum reach and engagement.

Solutions: A Data-Driven, Multi-Platform Execution

To address these challenges and maximize brand impact, MCIX Agency implemented a robust digital marketing and content strategy, including:

Social Media Mastery: Managed content creation, community engagement, and brand storytelling for Sun Pharma’s key brands (Revital, Volini, and more) across Facebook, Instagram, and TikTok.
Creative Video Campaigns: Produced high-quality TVCs, digital video ads, and influencer-led content, emphasizing brand trust, product benefits, and lifestyle integration.
TikTok Viral Activations: Designed engaging challenges and hashtag campaigns, positioning Sun Pharma brands within health, fitness, and wellness communities.
Strategic Paid Advertising: Executed high-ROI programmatic ads, social media promotions, and Google Display campaigns, targeting both health-conscious consumers and retail decision-makers.
Influencer & KOL Collaborations: Partnered with fitness influencers, doctors, and wellness coaches to enhance product credibility and encourage organic recommendations.
Localized Campaigns for Myanmar & Thailand: Developed region-specific content strategies, ensuring messaging aligned with cultural preferences, language nuances, and consumer behaviors.

Impact & Results

MCIX Agency’s multi-platform, data-driven marketing efforts delivered outstanding results for Sun Pharma’s brands:

30M+ social media impressions, significantly increasing brand awareness across both markets.
5X higher engagement rates on Facebook and Instagram compared to traditional pharmaceutical content.
TikTok challenge participation exceeding 500K users, making Sun Pharma one of the most talked-about healthcare brands on the platform.
45% increase in online brand interactions, reinforcing consumer trust and driving conversions.
Efficient ad spend optimization, reducing customer acquisition costs while boosting ROI by 300%.

The Future: Scaling Digital Excellence in Pharma Marketing

With the success of Sun Pharma’s digital transformation, MCIX Agency continues to explore AI-powered content personalization, interactive health education tools, and influencer-driven engagement strategies. As healthcare marketing evolves, we remain committed to delivering innovative, regulation-compliant solutions that redefine how pharmaceutical brands connect with consumers in a digital-first world.

If you're looking for a strategic digital marketing partner to elevate your brand’s presence across social media, video content, paid ads, and influencer marketing, MCIX Agency is your trusted expert. Let's shape the future of pharma and wellness marketing together!