The Challenge:

MCIX AGENCY: AMPLIFYING PEPSI CO’S “GO ALL IN FOR WHAT YOU LOVE” CAMPAIGN \\

At MCIX Agency, we specialize in crafting high-impact, large-scale marketing campaigns that blend creativity, innovation, and strategic execution. When PepsiCo sought to launch their biggest regional campaign, “Go All In for What You Love,” featuring global sensation BLACKPINK, we spearheaded the nationwide Out-of-Home (OOH) and Digital Out-of-Home (DOOH) execution to bring this campaign to life across Asia-Pacific markets.

Soft drinks giant Pepsi has signed on K-pop group Blackpink as its new brand ambassador in Asia Pacific, in Pepsi’s “Go All In For What You Love” campaign which aims to encourage the next generation to push beyond their limits.

Case Study: PepsiCo x BLACKPINK – “Go All In for What You Love”

As one of the most anticipated brand collaborations, PepsiCo’s partnership with BLACKPINK aimed to ignite passion and self-expression among Gen Z consumers across Asia-Pacific. This campaign needed a high-visibility, high-engagement approach that would dominate both physical and digital spaces while ensuring maximum impact across multiple cities and countries.

Challenges: Breaking Through the Noise in a Competitive Market

With BLACKPINK’s massive global fan base and Pepsi’s reputation as a youth-centric brand, the campaign needed to:

• Create large-scale visibility across Asia-Pacific, ensuring Pepsi became synonymous with self-expression and passion.
• Engage digitally native Gen Z audiences, who consume content primarily through social media and experiential activations.
• Leverage cutting-edge OOH and DOOH technology to bring dynamic, interactive content to life in real-world locations.
• Ensure seamless execution across multiple regions while maintaining brand consistency.

The Comeback:

A Strategic, Immersive 360-Degree OOH & DOOH Approach

MCIX Agency developed an innovative, multi-layered strategy to amplify PepsiCo’s brand presence by leveraging large-scale outdoor media placements, digital screens, and interactive installations in high-traffic urban areas. Our approach combined static billboards, motion-activated screens, and social media-linked displays to captivate audiences and drive real-time engagement.

Solutions: Unleashing the Power of OOH & DOOH in Asia-Pacific

To execute an unforgettable campaign experience, MCIX Agency implemented a nationwide OOH and DOOH strategy across key cities, with:

• Massive LED Screens & Digital Billboards: BLACKPINK’s Pepsi campaign visuals dominated Times Square Bangkok, Jakarta’s busiest intersections, and Manila’s entertainment hubs, creating instant brand recall.
• Interactive DOOH Displays: We introduced motion-sensitive digital screens where fans could trigger exclusive BLACKPINK video clips and campaign messages by engaging with Pepsi’s digital billboards.
• Augmented Reality (AR) Billboard Activations: In select locations, AR technology allowed consumers to take virtual selfies with BLACKPINK and share them across social media using the campaign hashtag.
• Transit & Retail Domination: Pepsi’s campaign wrapped buses, train stations, airports, and shopping malls, ensuring daily exposure to millions of commuters and shoppers.

Impact & Results

MCIX Agency’s execution of the “Go All In for What You Love” campaign delivered unprecedented engagement and reach:

• Over 200+ prime OOH and DOOH placements across major cities
• 30+ million impressions generated from high-traffic billboard locations.
• Viral social media interaction, with fans using campaign hashtags leading to 2M+ user-generated content posts.
• Massive brand recall boost, with Pepsi becoming the #1 trending brand on social media in key markets during the campaign.
• Significant sales uplift, with Pepsi reporting double-digit growth in campaign regions within the first quarter of launch.

The Future: Expanding PepsiCo’s Digital-First OOH Innovations

Following the massive success of “Go All In for What You Love”, MCIX Agency continues to work with PepsiCo to pioneer cutting-edge OOH and DOOH innovations, integrating AI-powered billboards, social media integration, and interactive digital experiences to redefine brand-consumer engagement.

If you’re looking for a leading digital marketing agency that executes unforgettable brand campaigns at scale, MCIX Agency is your partner. Let’s take your brand to the next level!

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