MAB comes up with Better ways, better lives campaign, first award winning web drama series around Banking.
The Challenge:
At MCIX Agency, we are dedicated to crafting powerful marketing strategies that boost engagement, increase brand visibility, and drive sustainable business growth. As a premier Digital Marketing Agency and Social Media Marketing Agency, our expertise covers a wide range of services, including social media management, viral content production, large-scale marketing campaigns, digital media planning and buying, influencer partnerships, and high-impact brand activations. Our mission is to help businesses navigate the challenges of an evolving digital landscape while achieving remarkable results.
Banking and Financial brands are not usually close to consumers, they stand tall and stay alone. All the banks are creating very branded commercials. So as our client MAB is looking for opportunity to differentiate and stay closer to the local consumers.
During post-covid pandemic, the consumers behaviors shift and people are consuming more on streaming contents and drama series. So OOH and nation wide event activations are less relevant at that moment.
Marketing challenges are inevitable for brands looking to establish a strong presence, attract new customers, and optimize their advertising efforts. Many businesses struggle with low engagement, ineffective digital campaigns, and difficulties in making content go viral. Others face challenges in building credibility through influencer partnerships, executing large-scale marketing activations, or maintaining a cohesive strategy across multiple digital platforms.
A recent client, MAB, approached us seeking a solution to these common marketing roadblocks. Their objectives included improving digital presence, optimizing media spending, creating compelling content, and strengthening their connection with target audiences. Additionally, they required an effective influencer strategy, seamless event execution, and creative approach to maintaining brand momentum.
The Comeback:
When MCIX Agency stepped in, we designed a customized, performance-driven marketing plan that leveraged our in-depth industry knowledge and creative expertise. Our approach was not just about fixing immediate problems but implementing long-term solutions that would sustain and grow the brand's impact.
To enhance social media performance, we developed a unique content strategy that aligned with the brand’s identity. Our team refined their brand voice, created visually striking content, and implemented a dynamic posting schedule. Through engaging storytelling and interactive campaigns, we were able to significantly boost audience engagement and organic reach.
From the consumer insight of local people love local drama. Bank needs PR but not branded content. So we propose to create Myanmar's first Web Drama Series that people would like to see. But the challenge is creating a story that relate with consumers at the same time with the brand.
So we went back and learn all the bank case studies of issues in the past 5 years with consumers, employees, bankers and etc. And our creative team comes back with the most compelling scripts based on the true story around the Bank and add the drama and love stories. Then come up with the idea of "Better Ways, Better Lives" to create first ever Banking Web Drama series for local consumers. And then we produce multiple days for 8 episodes of real life stories with Cinema Quality Brand Film and plan to promote and release on Web with premier.
This was the huge success, millions of people tune and watched, they love and shared, they understand the life of Bankers and got huge positive PR values. And even we won the Best use of PR in Asia Pacific in 2024 as Dragon of Asia Award.
The results spoke for themselves. Within just a few months, our strategies led to a 300% increase in organic social media engagement. Our digital ad campaigns delivered an impressive 5X Social endgagement, while YouTube campaigns accumulated over 3.8 million views. Through creative approach, we saw a 40% improvement in brand credibility and trust.
At MCIX Agency, we don’t just execute marketing campaigns; we create movements that make an impact. As a top-tier Digital Marketing Agency and Social Media Marketing Agency, we take pride in turning brand challenges into success stories. Whether through viral content, innovative digital strategies, or large-scale brand activations, we are committed to delivering measurable and lasting results.
If you're ready to elevate your brand, let's start a conversation. Contact us today and discover how MCIX can craft a game-changing marketing strategy tailored to your business goals.
