MAE SRI RUEN aims to reconnect their authentic Thai taste with the new generation with touching TVC.
The Challenge:
At MCIX Agency, we are honored to work with Thailand’s iconic Mae Sri Ruen, a beloved restaurant brand known for its rich heritage and authentic Thai cuisine. As consumer preferences evolve and digital engagement becomes paramount, Mae Sri Ruen sought a brand refresh to stay relevant while preserving its deep-rooted traditions. MCIX Agency stepped in to develop a comprehensive rebranding strategy, social media marketing campaign, and an emotionally driven TVC production to reignite consumer passion and elevate the brand’s presence across all platforms.
MAE SRI RUEN is a renowned Thai restaurant with long history spanning 60 plus years. The brand aims to touch down on a newer generation of consumers, who are familiar with Thai foods, but never dare to try. Setting trend among the Gen-Z through social media, campaign management with video production.
The Comeback:
Modernizing Tradition – Mae Sri Ruen’s Brand Refresh & Digital Reinvention
Mae Sri Ruen faced a unique challenge: how to modernize its brand identity without losing its heritage appeal. With younger generations turning to new dining experiences and social media shaping consumer perceptions, the brand needed a fresh, digital-first approach while staying true to its legacy.
MCIX Agency spearheaded a multi-phase brand transformation that encompassed a refined visual identity, enhanced customer touchpoints, and a compelling storytelling strategy. We redesigned the brand’s aesthetic across all marketing materials, ensuring a balance between modern elegance and timeless Thai authenticity. From in-store experiences to digital platforms, every element was meticulously crafted to reflect Mae Sri Ruen’s commitment to quality, tradition, and innovation.
Revolutionizing Social Media Engagement
To amplify Mae Sri Ruen’s presence in the digital landscape, MCIX Agency launched an integrated social media strategy that focused on community-driven content, influencer collaborations, and high-quality visual storytelling. We crafted engaging content that highlighted the brand’s rich history, signature dishes, and customer experiences, fostering deep emotional connections with both loyal patrons and new audiences.
Our campaign incorporated:
Cultural storytelling videos that celebrated the brand’s legacy and culinary craftsmanship.
User-generated content initiatives, encouraging diners to share their experiences using branded hashtags and interactive challenges.
Influencer partnerships with food bloggers and lifestyle creators to organically expand reach and credibility.
Real-time engagement strategies, including live Q&A sessions with the chefs, behind-the-scenes kitchen tours, and interactive cooking demos.
TVC Production: Bringing Emotion to the Table
To further cement Mae Sri Ruen’s market leadership, MCIX Agency produced a highly emotional TVC campaign that resonated with Thai culture and family values. The commercial, centered around the theme of nostalgia and togetherness, showcased the restaurant as a place where generations come together over timeless flavors. With cinematic storytelling, heartfelt narratives, and visually stunning food cinematography, the TVC captured the essence of Mae Sri Ruen as more than just a restaurant—it’s a cherished part of Thai family traditions.
The campaign was strategically launched across television, digital platforms, and in-store screens, ensuring widespread visibility and maximum emotional impact. Complementary teaser clips were deployed on social media to build anticipation and drive engagement, with interactive elements allowing audiences to share their own Mae Sri Ruen memories.
Impact & Results
The results were phenomenal. Within the first quarter of the campaign:
Brand engagement increased by 500% across social media platforms.
Restaurant foot traffic surged by 40%, with a significant rise in younger demographics visiting Mae Sri Ruen locations.
The TVC garnered over 15 million views within the first two months, becoming one of the most talked-about food campaigns of the year.
Customer-generated content skyrocketed, leading to a 300% increase in organic brand mentions.
Through brand storytelling, digital innovation, and emotionally resonant content, MCIX Agency successfully repositioned Mae Sri Ruen for the modern era while honoring its rich heritage. As a leading Social Media Marketing Agency, we continue to set the standard for restaurant branding, fusing creativity with strategic marketing to drive real business growth.
If your brand is ready to refresh its identity, expand digital engagement, and create memorable marketing campaigns, MCIX Agency is here to make it happen. Let’s craft a brand experience that stands the test of time—reach out today and let’s get started.
