The Challenge:

Grand Royal Group JV with Thai Bev is the leading beverage brand in Myanmar market manuafcturing and distributing different SKUs under the Master branding of Grand Royal.

The nature of alcohol beverages limited to market with responsibility, the brands spend majority of the budget on Digital, Social media, KOL and event activations. But due to the Facebook landscape shift in Myanmar market, all the brands were facing challenges to keep communicate with their consumers through digital channels.

One of the biggest challenges brands face today is cutting through the noise on TikTok, where thousands of videos are uploaded every second. Many businesses struggle with low engagement, failing to spark conversations or gain visibility in a crowded space. Others lack the creative direction needed to develop compelling content that aligns with TikTok’s fast-moving culture.

A recent client, Grand Royal Group Myanmar, approached MCIX Agency with the goal of launching a viral TikTok challenge that would increase brand recognition and drive product engagement. They needed a campaign that would resonate with younger audiences, encourage participation, and generate massive reach—all while staying true to their brand identity.

At MCIX Agency, we specialize in creating viral TikTok challenges and breakthrough creative campaigns that captivate audiences and drive massive engagement. As a premier Social Media Marketing Agency, we understand the pulse of TikTok’s ever-evolving trends and how to leverage them for brand success. Our expertise lies in crafting data-driven, high-energy campaigns that generate organic virality, amplify brand awareness, and turn casual viewers into loyal customers.

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The Comeback:

Our team stepped in with a data-driven and creativity-fueled approach. We conducted in-depth trend analysis, identified key TikTok behaviors, and designed a challenge that seamlessly blended entertainment with brand messaging. Instead of relying on generic promotional content, we crafted an irresistibly shareable challenge, integrating humor, music, and relatable storytelling.

To maximize engagement, we collaborated with a network of highly influential TikTok creators, strategically selecting those whose audience demographics matched the brand’s target market. The challenge was launched with a mix of organic and paid amplification, ensuring rapid visibility and participation. Within days, user-generated content began to snowball, with thousands of TikTok users jumping on the trend, resharing their own versions of the challenge. The momentum was further sustained by interactive brand responses, remix collaborations, and cross-platform distribution.

In another case, we worked with a global beverage brand that wanted to establish a strong presence on TikTok. Instead of running traditional ads, we created an interactive storytelling campaign, utilizing TikTok’s duet and stitch features to invite audience participation. The campaign encouraged users to showcase their own creative spin on the brand’s message, resulting in a wave of authentic, user-generated content. Within just a few weeks, the campaign racked up millions of views, placing the brand at the center of TikTok conversations.

So we started onboard all the SKUs under Grand Royal including their hero brands GR Smooth, GR Black, GR Special reserve and GR Signature to explore the emerging digital platform TikTok and we integrate with TikTok migration process from start to end with strategic planning, campaigns, viral campaigns, creator collaborations, KOL and influencers endorsement and etc.

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The results of our TikTok creative campaigns have been phenomenal. Our challenges have generated over 50 million views, increased brand engagement by 400%, and driven significant conversions through social commerce and instore traffic. TikTok creators who participated in our campaigns saw exponential follower growth, solidifying their brand affinity and fostering deeper community relationships.

At MCIX Agency, we don’t just follow trends—we create them. As a leading Social Media Marketing Agency, we help brands dominate TikTok through innovative challenge designs, interactive campaigns, and strategic influencer collaborations. If you’re ready to take your brand viral, let’s create the next big TikTok sensation together. Reach out today and let’s craft a game-changing campaign tailored to your business objectives.

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450% Increase reachability in 3 months

4 Brand management

+15% Engagement rate

135+ Content published in 90 days with infleuncers

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