National Kandawgyi Gardens created Myanmar's largest flower event, Bloom 2022, aiming to connect with the community through meticulous planning and visionary partnerships.
MCIX Agency took on the ambitious task of curating a magical floral universe, ensuring each visitor felt transported into an enchanting garden of sights, sounds, and scents. Our team meticulously designed thematic floral zones, merging Myanmar’s rich botanical heritage with contemporary art installations. From giant floral sculptures to interactive light displays, every detail was curated to enhance visitor engagement and shareability.
To accommodate the immense scale, MCIX handled full event production, including decor planning, on-ground activations, crowd management, and logistics coordination. We also curated a rich lineup of live performances, interactive workshops, and night garden experiences, ensuring visitors had diverse, immersive touchpoints throughout their journey.
Recognizing the power of digital influence, MCIX crafted a robust celebrity and influencer partnership strategy to amplify the festival’s reach. We brought together Myanmar’s top lifestyle influencers, travel bloggers, and A-list celebrities, generating real-time buzz through exclusive previews, behind-the-scenes content, and engaging storytelling.
By integrating livestream coverage, influencer takeovers, and interactive social media challenges, we transformed the festival into a trending nationwide event, with thousands of organic posts circulating daily. Our influencer-driven approach also resulted in a record-breaking attendance surge, particularly among younger demographics eager to experience and share the floral wonderland online.
A stunning event is only as powerful as its reach. To ensure that the Flower Festival extended beyond Kandaw Gyi Garden, MCIX Agency executed a comprehensive social media marketing campaign that drove engagement before, during, and after the event.
Our strategy included:
The results of the Kandaw Gyi Flower Festival campaign were phenomenal:
Through visionary event production, strategic influencer engagement, and cutting-edge digital marketing, MCIX Agency successfully transformed Myanmar’s Flower Festival into a must-visit cultural phenomenon. As a premier Digital Marketing Agency and Social Media Marketing Agency, we continue to redefine experiential marketing, crafting large-scale events that resonate, inspire, and drive results.
If you’re looking to create an unforgettable event that blends innovation, engagement, and mass appeal, MCIX Agency is your ultimate partner. Let’s make magic together—contact us today and let’s bring your vision to life.
