DAI-ICHI LIFE INSURANCE

Dai-ichi Life wants to differentiate in the market with a powerful campaign to communicate with locals better

The Challenge:

During the pandemic, all brands had to think hard about themselves. Some became more determined and smart, while others played it safe by cutting back. Dai-ichi Life, a top insurance brand in Japan, cares about people the most. They're trying to stand out by talking better with locals, teaching about their brand, and making insurance easier to understand.

We managed the entire Dai-ichi Life Insurance Founder's Award campaign, from the first ideas to the final event, full of creativity and energy.

The concept offered people a totally new experience. We're not stopping here, more plans are in motion.

The Comeback:

2.5M

Video views

+8%

Engagement rate

2.1K+

Leads Gen

No items found.