The Challenge:

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MCIX AGENCY: DRIVING MARKET SUCCESS FOR CJ FOOD IN MYANMAR

At MCIX Agency, we specialize in bringing global brands to life through 360-degree marketing campaigns, social media engagement, and large-scale activations. When CJ Food, Korea’s No.1 food company, sought to launch five new SKUs in the Myanmar market, they entrusted us as their exclusive master agency to spearhead the entire campaign—from TVC productions and creative concept development to influencer marketing, media buying, and on-ground activations.

Case Study: CJ Food’s Landmark Entry into the Myanmar Market

CJ Food is a global powerhouse in the food industry, known for its premium Korean cuisine and innovative food products. However, establishing a strong foothold in Myanmar’s rapidly evolving F&B market required a strategic, full-scale marketing approach that would not only drive awareness but also ignite consumer excitement and secure long-term brand loyalty.

Challenges: Breaking Through Myanmar’s Emerging F&B Market

Despite being a well-established brand globally, CJ Food faced several market entry challenges in Myanmar:

• Introducing five new SKUs simultaneously while ensuring a consistent brand narrative.
• Creating brand affinity in a market with growing exposure to international food trends.
• Building mass awareness through both traditional and digital channels in a country with diverse media consumption habits.
• Developing high-impact, culturally relevant content that resonates with Myanmar’s consumers.
• Executing large-scale activations that enhance product trial and consumer engagement.

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In a tough market, CJ 333 Oil focused on young housewives by offering something special. 

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Meanwhile, CJ K-Hot instant noodles made its debut among young people in Myanmar. Our plan included making catchy online content to connect with this audience.

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Marketing was hard because getting real attention was a bigger challenge. We knew storytelling mattered, so we aimed to start real conversations and get people involved. Our goal was to spark genuine interest and encourage people to share.

The Comeback:

Following our campaign, CJ Food sales shot up 4X times higher, which is a massive win for us! Our video? Well, it reached 5M views, capturing loads of interest and excitement. Plus, CJ's social media family has grown to over 100K+ followers. Moreover, CJ 333 Oil secured the #2 Largest Spot in the market after the product launch. It's thrilling to see how much people appreciate what we bring to the table.

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A Fully Integrated 360-Degree Marketing Strategy

MCIX Agency devised a multi-channel strategy that seamlessly combined digital engagement, influencer marketing, outdoor advertising, and on-ground activations to position CJ Food as a must-try brand in Myanmar. Our approach was designed to create a strong emotional connection with Myanmar’s consumers while leveraging the appeal of Korean cuisine and culture.

Solutions: Crafting an Immersive Brand Experience

To ensure a high-impact market entry, we executed an end-to-end 360-degree campaign, including:

• TVC Production & Concept Development: We created a visually captivating TV commercial that highlighted the authenticity and premium quality of CJ Food products, connecting with Myanmar audiences on an emotional level.
• Social Media & Influencer Collaborations: Partnering with Myanmar’s top food bloggers, lifestyle influencers, and KOLs, we generated organic buzz and excitement around CJ Food’s new SKUs.
• Billboard & Digital Out-of-Home (DOOH) Advertising: High-visibility placements in Yangon’s busiest areasensured mass awareness and brand recall.
• On-Ground Activations & Sampling Events: We hosted experiential food tasting events in key retail locations and shopping malls, allowing consumers to engage with the brand firsthand.
• Strategic Media Buying & PR: Our targeted media placements across TV, digital, and print ensured maximum reach and brand credibility.
• Retail & In-Store Promotions: We collaborated with leading supermarkets and convenience stores to drive product availability and in-store engagement.

Impact & Results

MCIX Agency’s full-scale execution delivered exceptional results for CJ Food’s Myanmar launch:

• Massive brand awareness, reaching over 8 million impressions across digital and traditional media.
• Strong sell-through rates within the first quarter of launch in key retail chains.
• Social media engagement skyrocketed, with influencer-driven content generating over 400,000 organic interactions.
• High consumer participation in sampling events, leading to a 35% trial-to-repeat purchase conversion rate.
• Significant ROI on media spend, with strategic placements achieving cost-effective reach and high audience retention.

The Future: Sustaining Momentum & Market Growth

As CJ Food’s exclusive 360-degree marketing partner in Myanmar, MCIX Agency continues to drive brand-building efforts, ongoing consumer engagement, and strategic expansion initiatives. With a focus on innovative campaigns, digital-first marketing, and large-scale brand activations, we remain committed to ensuring CJ Food’s long-term success in the Myanmar market.

If you’re looking for a top-tier marketing agency to execute impactful brand launches and high-performance campaigns, MCIX Agency is your ideal partner. Contact us today to bring your brand to the next level.

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