The Challenge:

In a tough market, CJ 333 Oil focused on young housewives by offering something special. 

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Meanwhile, CJ K-Hot instant noodles made its debut among young people in Myanmar. Our plan included making catchy online content to connect with this audience.

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Marketing was hard because getting real attention was a bigger challenge. We knew storytelling mattered, so we aimed to start real conversations and get people involved. Our goal was to spark genuine interest and encourage people to share.

The Comeback:

Following our campaign, CJ Food sales shot up 4X times higher, which is a massive win for us! Our video? Well, it reached 5M views, capturing loads of interest and excitement. Plus, CJ's social media family has grown to over 100K+ followers. Moreover, CJ 333 Oil secured the #2 Largest Spot in the market after the product launch. It's thrilling to see how much people appreciate what we bring to the table.

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