Myanmar Awba wants an extensive campaign for driving awareness and brand activations.
The Challenge:
Myanma Awba is the leading agriculture brand in Myanmar and is one of the largest distributions, supporting local farmers nationwide. As being No.1 brand in its industry, Awba wants an extensive campaign for driving awareness and brand activations.
At MCIX Agency, we take pride in executing high-impact Out-of-Home (OOH) and Digital Out-of-Home (DOOH) campaigns that captivate audiences and create unforgettable brand experiences. As Myanmar’s first Cable Car Projectlaunched, Myanma Awba, the country’s leading agricultural brand, sought to establish a strong presence in this landmark development. MCIX Agency stepped in to design a powerful OOH and DOOH campaign that would not only drive brand awareness but also reinforce Myanma Awba’s leadership in the agricultural sector.
Myanma Awba faced a unique challenge: how to maximize visibility and engagement in a location that was set to become a major tourism and infrastructure milestone. The launch of Myanmar’s first cable car presented a golden opportunity to create a high-impact, multi-touchpoint brand campaign that would resonate with both rural and urban audiences.
MCIX Agency conceptualized a strategic OOH and DOOH campaign, transforming the entire cable car experience into an immersive brand engagement platform. From large-format billboards at key entry points to dynamic digital screens inside the station terminals, Myanma Awba’s brand was positioned at every crucial customer touchpoint. High-visibility placements ensured that visitors, travelers, and locals experienced the brand in an organic yet powerful way.
The Comeback:
To enhance the traditional OOH experience, we introduced interactive digital displays and real-time campaign messaging through DOOH. Using geo-targeted dynamic content, screens displayed customized brand storytelling, farmer success stories, and interactive QR codes that allowed passengers to engage with Myanma Awba’s digital ecosystem. Travelers could scan QR codes for agricultural tips, product information, and even participate in promotional activities, seamlessly bridging the offline and online brand experience.
Our team also executed an experiential marketing activation at the cable car stations, where branded engagement zones allowed visitors to learn more about sustainable agriculture, Myanma Awba’s initiatives, and its impact on Myanmar’s farming communities. The activation included interactive installations, digital kiosks, and influencer-led social media campaigns to further amplify the experience. The use of Augmented Reality (AR) storytelling allowed visitors to virtually step into the lives of local farmers and witness the transformation Myanma Awba had brought to their agricultural practices.
The results were outstanding. Within the first three months, brand recall increased by 450% among both tourists and locals. The campaign generated significant social media buzz, with over 50 million impressions and thousands of user-generated posts featuring Myanma Awba’s branding at the cable car site. QR code interactions led to a 200% spike in page visits and product inquiries, demonstrating a direct link between OOH exposure and customer engagement.
By combining the power of traditional Out-of-Home advertising with cutting-edge Digital Out-of-Home technology, MCIX Agency successfully turned Myanmar’s first cable car project into an innovative brand activation hub for Myanma Awba. As a leading Social Media Marketing Agency, we continue to push the boundaries of experiential marketing, crafting campaigns that seamlessly merge physical and digital experiences to create lasting brand impact.
If your brand is looking to redefine OOH and DOOH advertising in high-traffic locations, let’s work together to create a campaign that captures attention, drives engagement, and delivers real business results. Contact MCIX Agency today to explore how we can make your brand an integral part of Myanmar’s evolving landscape.
